There was a time when I’d get a new smart phone every six or so months. Not only was cell phone technology improving so fast, but there were plentiful options to play around with. Note that this was well before the days of $700, $800, and now $1000+ phones. Decent flagships were available for $600 or less, and often half or even a quarter that on eBay or Swappa.
Then on Black Friday in 2017, I got the Essential PH-1. This was the first phone with a notch, allowing for a higher screen-to-body ratio. Essential was founded by one of the fathers of Android, and the PH-1 had virtually no rival in premium materials (titanium and ceramic). This phone was so good that I’ve now had it for about two years. During that time Essential has updated Android an amazing four times: from Nougat, to Oreo, to Pie, and now Android 10. Essential usually did so on the same day that Google updated their Pixel phones too.
But during those two years, I’ve been waiting for a phone with a true all-screen, no-notch display. Eventually they came, but they were all from Chinese OEMs like Xiaomi and Oppo that were not officially for sale in the U.S. (with the exception of the OnePlus 7 Pro, which is too large and pricey). Those phones also lack many of the U.S. LTE bands we need and have higher SAR (radiation) values than is allowed by U.S. regulatory agencies to be officially sold here. Also, their software has been widely panned.
But then came the Bold N1. Bold is a new sub-brand by BLU, an American company based in Miami that has been selling low-cost, value-rich phones since 2010. Bold is like what Acura is to Honda—a more premium brand. In addition, BLU promises to focus on one or two models per year with Bold, instead of the dozens of confusing models the BLU brand launches. Bold is also committed to releasing one year of next-version Android (e.g., Android 10 from Android Pie) and two years of security updates.
What really caught my attention was the design and specifications for $200 brand new on Bold’s website as an introductory offer (or $250 on Amazon). This included a dazzling 6.4″ AMOLED display with no notch or hole-punch and virtually no bezels, a pop-up camera, wireless charging, and 128 GB of storage space. Those are flagship specs. It has mostly stock Android too.
So far I am really liking the phone. It has a few disadvantages to the Essential, most notably the camera. Or more precisely, the camera processing software, as the Bold N1 actually has a wider-aperture (f1.8 vs. f1.9) main camera and wider-angle selfie camera for arguably superior camera hardware. On the Essential, I could sideload gCam (Google’s renowned camera software for their Pixels) for photos about as good as what the Pixels could produce. I can’t do that with the Bold N1 (I unsuccessfully tried to install two dozen different ports of gCam). The Bold’s stock camera app, while having a huge number of features including AI scene recognition and a 96MP “superzoom” mode, is lousy in my preliminary testing. Photos particularly come out noisy with bad white balance (e.g., have a yellow tint) in less-than-ideal lighting. Its Night Mode cannot produce anything remotely close to gCam’s Night Sight.
To mitigate the camera issue, I installed the excellent Open Camera open-source app. It is harder to use than just point-and-shooting with gCam in tricky lighting situations, but can produce excellent photos using pro/manual modes and advanced features like NR mode (noise reduction) and scene modes. Night scene mode plus noise reduction is particularly effective in dark conditions.
I tested it a lot more during a trip to Paris, Vienna and Prague, and am pleased with photos taken with the Bold N1. Open Camera saves it. I’d even say I prefer shooting with Open Camera than I did with gCam because there is so much more manual control, increasing involvement, intention and fun. It’s like the difference between driving a stick-shift instead of an automatic transmission.
I will be selling the Essential on Swappa or eBay for about $170, making the Bold phone what I consider a significant hardware upgrade for vitually no cost. Hence the purpose of this post: others with the Essential phone—or other 2017 flagships—may want to consider doing so too.
Amazingly, despite the Essential PH-1 being a 2017 flagship phone with Snapdragon 835 and the Bold N1 being a 2019 budget-midranger with a Mediatek Helio P70 processor, their performance is virtually identical! The Bold N1 actually boots up slightly faster and launches some apps faster (barely).
Bold N1’s Advantages and Disadvantages
- Larger 6.4″ AMOLED display (PH-1’s 5.7″ display is LCD). I absolutely love its vibrant, full-screen display and it’s the #1 reason I bought this phone in the first place.
- Larger battery. AMOLED display also saves battery life especially if you use dark mode.
- 3.5″ headphone jack
- Wider-angle selfie cam pop-up cam
- Wireless charging
- Much better signal strength for Google Fi/T-Mobile
- Expandable storage with MicroUSB card (not important to me since it already has 128 GB of built-in space).
- Camera software as described above. Mitigating using the Open Camera app.
- Less updates and less immediate updates. Mitigation: BLU/Bold phones are so cheap, just upgrade to a new phone with the latest version of Android every year. Since the original cost is so low, depreciation is so low (even at ~50%/year, or ~$100, assuming you resell the old device) that you can do so. That way you always get the latest hardware and a shiny new toy, including new batteries that degrade over time for all phones.
- Right now has Android Pie whereas the Essential phone already got the Android 10 update. But after using Android 10, it seems its main advantage is system-wide dark mode, which saves battery on AMOLED displays and is less blinding at night. It’s not a significant advantage because many apps (regardless of Android version) can be set to dark mode already. There’s also a developers setting in Android Pie for activating system-wide dark mode. I’m not missing Android 10 going back to Pie.
- Its 18W fast-charger is slower than Essential’s 27W one. But it still charges very fast and has better battery life. It also supports convenient 10W wireless charging.
- No aftermarket cases are available. But it comes with a clear TPU case in the box (along with screen protector, earbuds with microphone, and charger). Skins are also available (or you can make your own). Third-party case support for Essential was only slightly better anyhow.
- Does not have CDMA bands so you can’t use the Bold N1 on Verizon or Sprint. This is a non-issue for me since I am using Google Fi (which uses T-Mobile’s network). The Bold N1 also lacks a few LTE bands that the Essential phone has that could be useful if traveling through China. You would have to use 3G or wi-fi in that hypothetical case, which is hardly the end of the world.
- No NFC so you can’t use Google Pay at terminals. That’s a non-issue for me since I normally use a credit card or pay at Starbucks, King Soopers (Kroger), and Qdoba using their phone apps (barcode). I’ll make sure to get NFC on my next smart watch too.
- Some people are concerned having a pop-up camera is a potential failure point. But it is supposed to be able to endure 50,000 raise-and-lowerings and I only use the selfie cam like 50 times per year.
- Older BLU phones had Chinese spyware on it, supposedly unbeknownst to BLU. But when BLU found out about it, they pushed out updates to rid of that spyware immediately. U.S. regulatory agencies gave BLU a wrist slap for that and now requires BLU to undergo third-party assessments of its security program every two years for 20 years, so it should not happen again.
- The Bold N1 is about 1 cm taller than the Essential. This is inconsequential; still feels the same in front pants pocket.
- Performance (see video above)
- 128 GB storage space
- 4 GB RAM
- weight (both ~185g)
- width (within a couple millimeters)